Alia’s digital game is on point

Ever since Alia Bhatt started her own YouTube channel, the actress has been pushing all things personal on it. She has now become one of the few top stars in Bollywood to have her own voice beyond Twitter and Instagram.

“It is the need for every actor to be seen all over. But Alia has made her choice clear for the time being at least. Ever since her YouTube videos began making a dent in the digital space, she has decided to show off minute and personal details of her life, including her new apartment in Juhu. There will be details that are not available anywhere else except her channel, which she will leverage and also be paid for when the numbers start showing. She already has over 6 million views within the past three weeks, and she’s thrilled to bits,” says an industry source.

But the actress has her hands full on the professional front too. She was slated to work on a digital series with Aamir Khan on Osho, but has apparently put that on hold as she is looking at doing films at the moment. “Of course. She has her hands full with film projects, with a multitude of scripts being vetted by her team on a daily basis and discussions with filmmakers that she wants to work with on the rise,” adds the source. Perhaps the actress is getting enough out of the digital space with her own social media game!
—Sanskriti Media