With Prime Minister Narendra Modi scheduled to begin his Iran visit from Sunday, the Persian service of All-India Radio’s external services division is launching a multimedia website and mobile app to coincide with the occasion. For the benefit of listeners based in Iran, AIR is also starting a WhatsApp-based listeners’ response forum for its Persian service.
AIR has been broadcasting to Iran in Persian language since 1941 and is one of the oldest services. The service has been facing competition from other broadcasters, like BBC, China Radio International and Radio Pakistan which have started Internet and mobile-based services for Iran as the younger generation prefers listening to radio broadcast on the Internet and mobile apps, an official statement said.
Launching of Internet live streaming and mobile apps of Persian service, at airworldservice.org/persian, during the PM’s visit will go a long way.
