Miami women’s retailer Touch Dolls fuses fashion with function

From the heart of Miami comes one of the nation’s most popular online women’s retailers—Touch Dolls. Founded and owned by Miami native Cyndi V., the brand was born with a very specific goal in mind. As a woman, Cyndi V. personally understood the struggle a minority woman from Miami faced while looking for fashionable clothes that fit diverse body types. Despite a background in business and finance, her passion became clearly defined when she came up with a vision for a fashion brand.

“I always felt like clothing brands had unrealistic body types, especially for minority women like Hispanic and black,” Cyndi V. says. “Even the clothes I would buy always needed to be tailored.”

Established back in 2012, Touch Dolls began simply and humbly with dress designs made for women looking for outfits intended for dinner date nights or a night out. But what made Touch Dolls’ dress designs differ from other brands is in the particular design and materials and how they were made to contour and shape the curves of a woman. After being met with rave reviews, the brand only took off from there. Since 2012, Touch Dolls has evolved into a nationally recognized online women’s retailer, popular on social media and worn by models and celebrities.

The designs are trendy and fashionable, yet functional and comfortable for women looking to wear clothes that accentuate their curves in a positive way. The brand doesn’t just provide fashion and function for minority women or women of diverse body types; Touch Dolls additionally prioritizes hiring women, often single mothers looking for work.

But in light of the recent coronavirus pandemic, Touch Dolls latest priority has been another item of fashion and function. Back in March 2020, they started the production of fun and fashionable, yet protective face masks. As the brand continues to evolve, meeting the demands of customers, whether from Miami, or anywhere in the world, Touch Dolls is here to stay.