Vivo leads smartphone market with highest ever 22% market share this month

Smartphone brand vivo has announced that it has recorded its highest ever market share of 22.5 per cent in terms of value and 21.4 per cent in terms of volume in September 2019, quoting market research firm GFK’s numbers.

Vivo secured 48 per cent growth in terms of volume and 33 per cent growth in terms of value during this time. Not only that, the first model of the recently launched S-series-vivo S1 has emerged as the highest-selling model in 15k-20k price segment as well during the same period. It continued to strengthen its leadership and emerged as the top brand in 10k-15k price point in Q3 as per GFK.

Talking about the achievement Nipun Marya, Director-Brand Strategy, vivo India said, “Customer-centricity has been the key USP of vivo and continues to be the core of our growth and success in India. Our market share in India has witnessed a constant rise over the past several months, and the latest GFK numbers are a testament to the constant acknowledgement of our efforts by our customers. We shall continue to surprise smartphone lovers and continue to focus on creating a seamless experience.”