AI that helps you dress like a Bollywood star

Sarafan Artificial Intelligence engine was launched in the India market. Sarafan.AI is a new technology for identifying clothes, shoes, accessories and beauty items in photographs on the Internet. Sarafan recognizes products and selects counterparts in websites. All search results are displayed in the widget right under the images. With the help of the Sarafan widget users can quickly find and purchase a dress like Priyanka Chopra wears, or even gangster Don’s costume from the movie "Don".

Sarafan AI is a self-learning Artificial Intelligence technology based on the Microsoft cloud platform. It uses computer vision and can recognize more than 20 thousand individual clothing and beauty products attributes, including hundreds of styles, images, and textures. The search speed for the 20 million image database takes 1 ms. Sarafan.AI continuously learns and perfects itself: the quality of its image recognition is constantly improving and the results are becoming increasingly accurate. There is only one thing to do for the website visitors – to click on the look he/she likes and to enjoy online shopping.

With the Sarafan technology fashion brands have an opportunity to create native advertising campaigns in online media and to attract targeted traffic: those users who follow the link in the widget are interested in a particular product and are ready to buy. Nowadays more than 350 fashion brands and online stores use Sarafan advertising tools; hundreds of them work in India.

(Source)