Lotus Dairy bets big on value added products

Kolkata: Lotus Dairy Products Private Limited, the dairy arm of the Rajasthan-based H P Modi Group, which currently focuses on the mass market, offering quality products like milk, chaach, dahi, paneer, etc. at fairly reasonable prices, is betting big on the value added dairy segment, top company officials said.

"It is the value added dairy segment that is driving the growth story of dairy industry. According to a report by Rabobank, value added dairy products in India are growing with YoY growth of 15 per cent to 20 per cent. With changes in lifestyle and an increase in personal disposable incomes, it is expected that Indian consumers will shift to buying packaged value-added dairy products such as butter, milkshakes, dahi, flavoured yoghurts, etc. from their current practice of making these products at home. We are keen on tapping that fast growing segment," said Anuj Modi, Director, Lotus Dairy Products Pvt Ltd.

Interestingly, Lotus Dairy has recently rolled out Sun Village, a premium dairy brand, that offers a variety of value added product such as Probiotic Dahi, Creamy Delite Dahi, all-natural Flavoured Milk in BPA-free cans, Mint Tadka Raita, Pineapple Raita, and extra-soft Paneer. Through this brand, Lotus aspires to promote consumption of healthy dairy products.

That's not all. The company has lined up plans to come up with a new brand to foray into non-dairy RTD beverages segment as well. "For now, we are just focusing on our existing brands, Lotus and Sun Village. In the near future, we are planning to launch a line of premium value added dairy products under our new brand, Sun Village. In the long run, however, we would like to gain a stronger foothold in the national market by venturing into other product categories, such as non-dairy RTD beverages, under a new brand," said Modi.