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Thursday, Apr 18, 2024 | Last Update : 09:51 AM IST

A still from the advertisement featuring gifts bought from local stores

Ad-‘ing’ to a cause

Cadbury’s ad campaign that promotes local vendors by capturing over 1,800 local businesses in India, has won many hearts

29 Nov 2020 4:13 PM

US President Donald Trump uses his cellphone as he holds a roundtable discussion with Governors about the economic reopening of closures due to COVID-19, known as coronavirus, in the State Dining Room of the White House in Washington. (AFP)

Facebook removes Trump ads with symbols once used by Nazis

The company said in a statement that it does not permit symbols of hateful ideology 'unless they’re put up with context or condemnation'

19 Jun 2020 9:20 AM

The feature is currently in globally-available beta and marketers can purchase the YouTube Masthead on TV screens and customise audiences.(Photo: Pixabay)

YouTube Masthead is coming to your TV screen

YouTube announced that it is bringing its Masthead as seen on the website, on the TV screen to help advertisers reach more audience.

19 Sep 2019 8:40 AM

73 per cent stories on LGBTQ websites flagged as 'unsafe' by scared brands: Survey

A new survey reveals how brands end up labelling stories on LGBTQ websites 'unsafe' for ad placement.

15 Sep 2019 12:16 PM

Now, advertisements play a crucial role in helping us decide which product to use.

To believe or not to believe

After all, not everything they communicate is an expert’s opinion, or even the complete picture.

07 Sep 2019 12:02 AM

Strings of bonds

With constant progression in promotional techniques, commercials have succeeded in striking the right chord.

12 Aug 2019 12:05 AM

Misleading advertisements set on virtually any medium will be penalise under the Consumer Protection Bill 2019. Misleading advertisements set on virtually any medium will be penalise under the Consumer Protection Bill 2019. (Representational Image)

Celebrities may face jail term for featuring in misleading advertisements

Penalty of Rs 10 lakh could be imposed on celebrities featuring in misleading advertisements.

31 Jul 2019 1:05 PM

The non-disclosure in social media posts could be seen as a violation of the FTC Act. (Photo: Representational/Pixabay)

Vaping ads on social media must disclose nicotine risk

The FTC and the FDA have sent warning letters to companies posting ads about flavoured e-liquid products.

10 Jun 2019 10:01 AM

WhatsApp status page will be filled with ads.

Oh no! WhatsApp to begin showing ads in 2020

Next year, you will be forced to see ads in the WhatsApp Status page.

24 May 2019 12:31 PM

Google’s massive size, which still had revenue of $36.3 billion in the first quarter, means that growth must slow as global digital ad budgets and international economies have also slowed.

Google's competition for advertising heats up from Amazon, rival platforms

Amazon’s ad business brought in $2.7 billion in the first quarter, less than one-tenth of Google’s ad sales.

02 May 2019 11:29 AM

The party, while seeking a review of the decision, alleged that the poll body was acting under the Union government's pressure. (File Photo)

EC denies clearance to six Congress advertisements

The Election Commission (EC) has refused permission for circulation to six campaign videos submitted by the Congress in Madhya Pradesh.

05 Apr 2019 10:59 AM

The report said new information has the highest receptivity in India, more than 50 per cent men and women become more positive towards the ads that have new information. (Representational Image)

58 pc ads target women exclusively, 35 pc target both genders: Report

The report revealed disconnect between consumer and business opinions of gender portrayals in advertising.

14 Mar 2019 5:41 PM

“#boycottSurfexcel because you also know that the add is humiliating Hinduism. And promoting love jehad. Gender selection and talking holi colour as "daag" is not acceptable by Hindu because it is done intentionally. Gender selection could have been reverse also,” read a tweet. (Photo: ANI)

Surf Excel faces backlash as they create ad around Hindu-Muslim unity

The latest Holi special Surf Excel advertisement faces backlash on twitter: #boycottSurfexcel.

11 Mar 2019 5:21 PM

Google says these efforts alone won’t stop all bad actors trying to game their advertising systems, but it will make it a lot harder.

Google now restricts annoying ads in third-party tech support services

Google will roll out a verification program to ensure only legitimate providers can use their platform to reach consumers.

02 Sep 2018 8:17 AM

Companies offering magic pills for ailments ranging from common illness to life threatening diseases such as cancer and AIDS are now under the government scanner.

Govt asks TV channels not to air magic pill ads

World health Organisation estimates the global fake drugs market at about USD 30 billion.

16 Aug 2018 11:05 AM

According to an advertisement published in leading newspapers, the government is looking for 10 'outstanding individuals', even from the private sector. (Photo: AFP/File)

10 joint secy posts thrown open for ‘lateral’ entry, from pvt sector too

The period of contract will be for three years from the date of commencement of service, extendable up to five years depending upon performance.

11 Jun 2018 4:41 AM

Taking note of the submission, the court declined to give an early date of hearing, as sought by Airtel's lawyer.

Airtel urges HC to dismiss JIO plea against its IPL advertisements

The single judge in his May 2 order had asked Airtel to use the font of 12 pixels in print media.

17 May 2018 4:19 PM

As per the replies, from June 2014 to March 2015, the government spent Rs 424.85 crore in print publicity, Rs 448.97 crore on electronic media and Rs 79.72 crore on outdoor publicity, totalling to Rs 953.54 crore. (Photo: File)

RTI reveals Modi govt spends Rs 4,300 cr in 4 yrs on publicity

Mumbai-based RTI activist Anil Galgali had sought details on all spend on ads and publicity since present government assumed office.

15 May 2018 11:26 AM

K'taka polls: Three BJP ads 'violate' EC norms, banned from being aired

The committee restrained the media from airing or sharing the ads on the ground that they were violative of Election Commission guidelines.

28 Apr 2018 3:09 PM

One held for creating fake profiles of women

Choudhury sent text messages to men posing as woman to extort money

28 Apr 2018 4:56 AM

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Syed Ata Hasnain