How do you know if your brand is authentic or not?
29 Jul 2019 10:54 AM
Only five per cent or 541 brands have increased their buying propensity over last year.
27 Mar 2019 1:38 AM
Central, possibly the only fashion retail chain yet to log on to the e-commerce bandwagon, said it will remain offline.
16 Feb 2019 5:17 PM
The study showed that participants had a less favourable impression of the brand when the models were inexpressive.
13 Apr 2018 6:47 PM
A microscopic view of the newest trend in the ad world reveals why commercials are doing away with popular faces in favour of owners or employees.
04 Sep 2017 12:10 AM
Most couples won't break up over brand incompatibility, but it leads to the low power partner becoming less and less happy.
15 Aug 2017 7:26 PM
A candy, a drink from the ’80s, a balm for pain are a few select examples of Indian FMCG prowess.
12 Apr 2017 1:57 AM