Bata, Coca-Cola in joint branding deal

Kolkata: In a rare instance of co-branding, two of the world's mega brands - Bata and Coca-Cola -- have rolled out an iconic capsule collection of the legendary Bata Tennis and Hotshot shoes that were a rage in the 1930's. In 2014, to celebrate its 120th anniversary, Bata launched its Bata Heritage collection to showcase heritage products from its vast archives (since 1894) of shoes that had a real impact in many different countries. The aim is to share their great pride in Bata's long history, its authentic products and its positive impact around the world, top company officials said.

The new Spring 2019 collection gives a fresh spin to the popular tennis shoes and carries the distinct DNA of both brands - red and white colours in fun and graphic logos and designs that can be worn as soon as the sun's up. All styles in this collection feature a white rubber outsole and toe-cap. The range aims to share love and celebrate uniqueness and diversity of people around the world, top officials of the two companies said.

This graphic off-white version of the Hotshot style sneakers made famous by rock singer Kurt Cobain in the '90s features red stitching, laces, a side and back logo, as well as thick piping all around the shoe. These jazzy sneakers are ideal for pairing with shorts and a solid t-shirt for a casual summer look, the company said.

These sneakers have the spelt-out Coca-Cola logo in white against a red canvas on the whole upper shoe. The logo matches the piping and laces giving a quirky and attractive vista to the legendary Bata Tennis shoes.