Sourav Ganguly bats as investor for Mumbai startup Flickstree

Mumbai: The former skipper of the Indian cricket team Sourav Ganguly has found another way to conquer the ‘off-side’ as he recently invested in a free-to-stream video platform called Flickstree.

Flickstree is a video aggregator that collects video and filters them according to user’s wishes. With over 20 categories to choose from, this Mumbai tech-entertainment startup was founded by Saurabh Singh, Rahul Jain and Nagender Sangra in August 2016.

According to a report in Moneycontrol, Ganguly who is hailed as the “God of the off side” said that his association with Flickstree happened when he saw "the young boys (co-founders) doing something different."  He further said that he believes in a digital future. “There is something for every user type, with carefully chosen video categories on Flickstree. Everyone should give it a try. Such a model has the potential to change the way videos are consumed,” he said.

Apart from Ganguly, Flickster, which is India’s Personal Video Magazine, has also received funding from Kolkata’s Aditya Group, Venture Catalysts and Moksh Sports Ventures. 

“We are delighted to have Sourav Ganguly on-board as a partner, investor and a catalyst who really believes in our idea,” said Saurabh Singh during the launch of Flickstree app in Mumbai on Tuesday.

“India is witnessing video boom and with the launch of 4G, suddenly it has exploded further. With so many content producers creating quality content, it becomes difficult for users to discover videos across multiple platforms. Flickstree is trying to organise video content from the free web for users,” he added.

Flickstree curates videos and movies from a range of sites like Netflix, Apple iTunes, etc and create a catalog for its users. It uses patent pending technology and an algorithm that suggests users to view videos based on their likes.