HDFC Bank collaborates with Route Mobile Limited to showcase RCS Business Messaging.

Mumbai: HDFC Bank Limited (HDFC), one of India’s largest private sector banks has partnered with Route Mobile Limited (Route Mobile) to showcase Rich Communication Services (RCS) on Google’s RCS Business Messaging platform at Mobile World Congress (MWC) 2019.

Route Mobile is among the leading cloud-communications platform service providers to enterprises, over-the-top (OTT) players and mobile network operators.

RCS is an upgrade to SMS on a global scale. The users can now access a range of advanced capabilities from within their native messaging service including capabilities that previously required a separate OTT app to be downloaded. Messaging is no longer limited to sending simple SMS text as it has become a platform.

The features of this new platform enable businesses to deliver intuitive and interactive campaigns to their customers while maintaining the reach, reliability and ubiquity of the biggest messaging platform in the world – SMS.

At Google’s RCS showcase in the GSMA Innovation City at MWC 2019, Route Mobile will present a demonstration of its first RCS Business Messaging POC for HDFC Bank, allowing the customers to interact within the messaging platform via 2 Way interactive communications. There are multiple features of RCS Business Messaging which helps the user to communicate with HDFC Bank, which include but not limited to integrated Chabot, suggested replies, and cards which makes two-way communication easy.

The RCS messaging agent educates the existing users on how to use their current HDFC Bank’s mobile banking App.

Mobile World Congress is the world's largest mobile event with more than 2,400 leading companies globally participating in the mobile industry to explore the recent topics influencing the industry along with the latest innovations and leading-edge technology.

Nitin Chugh, the Country Head of Digital Banking at HDFC Bank said, "The RCS messaging agent we are showcasing illustrates the constant endeavour by HDFC Bank to harness the cutting edge technologies and digital platforms to offer a unique experience to our customers. In this age of hyper-personalization, we want to make the customer experience better with a richer and highly interactive messaging platform."

Route Mobile’s MD and Group CEO, Rajdipkumar Gupta said, “We believe RCS is the future of messaging and this collaboration will not only enhance the momentum for BFSI industry but also enhance the momentum for other industries toward advanced messaging and accelerate the awareness of next-generation technology, such as RCS.”

Google’s RCS Business Messaging platform has opened new avenues for HDFC Bank and Route Mobile.