Myntra records 56 per cent growth during EOR sale

New Delhi: The sale number includes those of Jabong, which was acquired by Myntra in July last year for USD 70 million.

"The sixth edition of EOR sale has by far been the biggest along with Jabong's participation. EOR sale has enabled us to expand our base," Ananth Narayanan, CEO of Myntra and Jabong, said in a statement.

During the sale (held between June 24-26), the company registered 183 per cent rise in traffic over base line and 1.3 million customers participating, he added.

Last year, the July sale saw participation from nine lakh customers.

Also, 3.5 lakh customers shopped on Myntra for the first time during the sale, and 4.2 million products were sold by the end of EOR sale, Narayanan said.