China's Infinix bets on sub-10K phones

Kolkata: Infinix, a premium smartphone brand from Shenzhen (China)-headquartered Transsion Holdings’ stable, is betting big on sub-10K smartphone segment in the online space. The overall smartphone market in the country is estimated to be 140 million units (by the end of 2018). Nearly 30 per cent- 35 per cent of this overall sales comes through online sales. And Infinix, a relatively new entrant in this segment in India, is eyeing close to 5 per cent market share in this segment by the end of the current calendar, said Anish Kapoor, CEO, Infinix India.

“Our focus in India, for the time being, is on the online space, more particularly in the sub-10,000 segment (Rs 5,000-Rs 10,000 price bracket). That is the most relevant sector for us. That is the sector, where we can add lots of values, by way of adding features, which the consumers are looking at. And given the fact that consumers today do not want to use a particular handset for far too long, Infinix would like to refresh its entire range every six/seven months. Our portfolio will have 2-3 products in the category at different price points and we will refresh them on a regular basis,” said Kapoor, who was here in connection with the roll out of its latest device S4, promising to offer the best camera experience in its category.

The wearables market in India is estimated to be 1 million units/month and is growing steadily. And that is another where Infinix is gearing up to expand its footprint, he said.

“Infinix’s product ecosystem fits right into this preference segment, and we have always received positive response towards our products. With S4, we aim to have a breakthrough in the below 10k smartphone segment, which has great demand but experiences limited to non-existent competition till now,” he said.

The brand has presence in 36 countries across emerging markets of Africa, Latin America, MENA region, South and South East Asia. Besides the Chinese company operates two more brands—‘itel’ and ‘Tecno’—in India.