ITC ropes in Boman Irani for Savlon

Kolkata: Savlon, the hygiene and health brand from the ITC's stable, roped in popular thespian and Bollywood actor Boman Irani as its brand ambassador. Irani will be endorsing ITC's entire hygiene portfolio. The association highlights the importance of hand hygiene and the proposition of Savlon hand washes in a conversational series between children and elders typified by Boman Irani, top officials said.

"Savlon believes in inculcating change in behaviour, it is important to engage in a dialogue and enable everyday conversations. We are delighted to have Boman leading the hand hygiene conversation with children. The conversational repartee in the affable humourous exchange highlights the core brand message of hand hygiene along with convenience and affordability," said Sameer Satpathy, Chief Executive, ersonal care products business division, ITC Limited.

The hygiene portfolio under the Savlon brand includes Savlon handwashes, the innovative Savlon pen sanitizer spray, gel-based hand sanitizer and soaps, which are available at all leading retail outlets and online portals across India.