New app to help domestic workers learn new skills

While there are apps out there for ordering food, meeting new people and booking a ride, a new app caters to a small fraction of the Indian population. DekhoSeekho is develop-ed for an audience which has, so far, been excluded from the digital space and focuses on empowering them through technology. Domestic workers are integral to Indian urban society — they are the modern day heroes who spend their days making sure our house functions well.

DekhoSeekho trains domestic workers and manages communication between them and their employer. It gives domestic workers easy access to skill training, in turn increasing their income and bringing dignity to their work. For the employer, it facilitates a more professional and hassle-free service.

The application aims at disrupting the blue-collar worker space beginning with domestic workers. It has especially created videos for training domestic workers and the content is curated keeping the urban Indian household in mind. It uses graphics and supplements text with audio, making it easy for people with any literacy level to use.

DekhoSeekho is a product of The Maids’ Company, which has been trying to formalise the Indian domestic labour market. “The blue-collar landscape is ripe for disruption,” says Gauri Singh, founder of DekhoSe-ekho. “Our experience with The Maids’ Compa-ny has shown us that skill upgradation is this sector’s only path to inc-reasing income and dignity at work. With paucity of time and the unaddressed limitations of classroom training, there was a dire need for an efficient, customisable, and scalable training so-lution. With DekhoSeek-ho, you can now upskill your domestic worker to a super efficient housekeeper with minimal involvement. DekhoSeek-ho’s technology driven platform, coupled with its rich training content, is a more effective and scalable solution compared to a school based training course.”