Simmba, Zero's run-up theatres
With Zero made at double the cost of Simmba, producers are not leaving any stone unturned to secure enough screens.
Clash at the box office is passé as the main struggle is for theatres. Because come December the expensive films riding at the box office Rohit Shetty’s Simmba and Shah Rukh Khan’s Zero are making sure for amplified screen presence.
While Simmba is Rohit’s most expensive film till date, it is a solo for Ranveer Singh paired opposite a newcomer, Sara Ali Khan.
“It is not easy money to recover. So Karan Johar and the distributor Anil Thadani have clearly done a two-film deal with the other distributors and sub-distributors, apart from single screens and some multiplex owners. Thadani and Johar are also involved with 2.0 which will release on November 29 and they have struck a deal with single screen owners to give Simmba all the important screens exactly a week after Zero’s release. This effectively means that Zero has exactly one week to make good in the single screens,” says our source.
The point to be noted is that Zero is twice that as of Simmba and it will be difficult for SRK and his team despite the presence of other big stars like Anushka Sharma and Katrina Kaif and the direction of Aanand L Rai, to collect huge money from single screens that early.
“It is going to be tough. Zero will have to rely on the multiplexes to carry on the box office collection. They have the Christmas week to try and encash, but that won’t be enough,” says a trade expert.
In the meantime, to create a buzz around Simmba and draw some attention towards it, Rohit has shot the film with his Golmaal actors. And will soon get his Singham stars too, to enter the film.
Billed as an entertainer, and with the entry of these other actors, the film will become a lot bigger than what it was earlier.
“Both Singham (two parts) and Golmaal (four parts) are successful film franchise. Ajay Devgn is an integral part of both the films. And others like Arshad Warsi are loved and their trademark styles, are good enough to get the audiences into the theatres, knowing well that Rohit and the actors’ combinations will be fun to watch,” the source adds.
— Sanskriti Media