Bachchan Junior looks to endorse brands

With as many as four upcoming films as a solo lead — director Rohit Roy’s directoral for Sanjay Leela Bhansali, Ram Gopal Varma’s Arrest, Prabhudeva’s Lefty and Priyadarshan’s Bachchan Singh — Abhishek Bachchan plans to up the ante on his brand endorsements front, too. The actor is said to be in talks with brands to sign him on. Apart from endorsing a cellular network giant and a home appliance major with his wife Aishwarya Rai Bachchan, Abhishek has not done too many endorsements. This is said to be a cause for concern as far as his current projects go. Abhishek has had only a handful of releases in the past few years, and extremely few with him as a lead, which has apparently adversely affected his brand endorsement deals. Now that Abhishek has a number of films and if all goes well, Bachchan Junior could well be on your TV screens again.