Hrithik Roshan in demand

Hrithik Roshan did his math properly before playing Anand Kumar in Super 30. As the film continues to break records, Hrithik’s box office value has suddenly shot up by leaps and bounds, and the bitter aftereffects of the disastrous Mohenjo Daro forgotten.

Perhaps the biggest beneficiary of Hrithik’s godsent box office bonanza is his next release, entitled War. Apparently, its producer Aditya Chopra’s Yash Raj Films has decided to pump the film’s publicity and marketing to a frenzied volume before it releases on October 2.

Says a source close to the project,  “War is suddenly a lot bigger than it was before the release of Super 30. Hrithik is back in the reckoning in a big way. And Yash Raj wants to ensure that War is Hrithik’s second blockbuster of the year.

According to a source, “They are trying to work in bigger action sequences for Hrithik to play up his larger-than-life character. In Super 30, he’s a real-life character. In War, he is a full-on filmy hero. And the fights and dances featuring Hrithik and Tiger Shroff are epic in proportion.”

Director Siddharth Anand, who has previously worked with Hrithik in Bang Bang, is confident of his product. “Reactions to the teaser have been phenomenal, to say the least. And now, the pressure is on to deliver what we have promised. It’s a good pressure to have. I am nervous about the expectations. It’s a huge responsibility now, but I am confident. The film will surprise everyone, it delivers everything that the teaser has promised,” he says.