Hrithik Roshan has a new strategy

Is Hrithik Roshan turning philosophical? Or is he using surrogate means to promote brands around him?

A beverage major he endorses has been promoting Arjun Vajpai, the world’s youngest person to scale five 8,000 metre peaks. He will be scaling Kanchenjunga next. Hrithik has taken to social media to promote the young mountaineer who was once told that his leg would have to be amputated after a paralytic attack and three near-death experiences.

In a separate video, Hrithik also shared his story, of a boy who had five fingers and a thumb and how he was told he could never become an actor. But he did.

The actor’s film releases are quite a while away. His next, Super 30, will release in January next year, and his film for Yash Raj films with Tiger Shroff will hit screens in October next year.
But a trade source says, “Stars will need to be spoken about, and they cannot just be seen promoting brands. They also have to be talking sense to connect with their personal stories. Even Vidya Balan is endorsing a brand where she talks about how she was mocked for her dressing sense earlier. Till their next release nears, and promotions are strongly underway, they need to keep communicating with their fans, and telling the media they’re not out of sight.”

While it may seem so, the posts are surely keeping Hrithik in the news for the time being.

— Sanskriti Media