When best friends fight

The word Bffs is something that is used very loosely today. A lot of these friendships fizzle out as soon as they begin. From personal grudges to fashion blunders to career envy, social media as a platform has seen a ton of friends turning enemies. One of the beefs you never thought would happen was when Kanye west decided to unload on Jay Z. The rapper threw ex-pal Jay Z under the bus during a fuming rant during one of his concerts where he said he would not record the sequel to the album Watch The Throne with Jay Z and also expressed his anger on how Jay Z only gave him a phone call after Kim Kardashian was robbed and never really bothered to pay them a visit

What makes us cringe is when celebrities who are supposed to be BFFs go out on a public forum and trash each other like they want to ruin each other’s career. Over the past few months we’ve noticed multiple celebrities including Demi Lovato and Wrecking Ball singer Miley Cyrus, Katy Perry and Taylor Swift deciding they can’t play nice together anymore.  Anyone remember the epic statement made by Paris Hilton on her former friend Kim Kardashian’s butt when she said “It reminds me of cottage cheese inside a big trash bag.”? The feud between the literal heavy weights Dwayne Johnson and Vin Diesel took the F8 fans into a fizzy when Vin Diesel addressed his co- star as being chicken and a candy ass.

The fans were taken aback after the Sunil Grover and Kapil Sharma spat after their favourite character Guthi, opted out of the Kapil Sharma Show and chose to entertain with dignity over money.  So the question is what drives these celebs to take their personal issues to a public platform? Kala Balasubramanian, a counselling psychologist tells us why, “Posting stuff on social media saves you from dealing with the emotional reactions of people which lets you get away with it. It gives you the liberty to become nastier because there are a large number of consumers for harsh comments.”