Franky Diamond is creating jewelry to re-energize the men's fashion
hese styles are aimed at millennials, which Franky views as his target audience.
While the trends for women’s jewelry are ever-evolving, men’s jewelry is stuck somewhere in the past. Boring gold watches or bracelets without any touch of personality and plain gold chains are still a norm. Celebrity Jeweler Franky Diamond is doing innovative work to change this pretext.
From hip-hop artists to sportsmen, Franky’s masterpieces are donned by the rich and influential. His Insta-feed boasts of his work admired by the likes of Ryuk Chain, Dalton Pompey, and rappers Pressa Armani and BurnaBandz amongst many others.
Franky Diamond (whose given name is Ali Lalani) makes standout pieces that exude personality and presence. He creates watches, rings, pendants, and bracelets studded in diamonds and made of 10K/14K/18K gold. His specialty is pendants and rings, which feature both classic styles like the cross and eclectic ones like the Snapchat ghost, Egyptian pharaohs, and name pendants like “CASH MONEY.”
These styles are aimed at millennials, which Franky views as his target audience. The celebrity jeweler connects with this demographic on Instagram, where he posts his creations regularly. His pinned Highlights stories include videos of his jewelry pieces, showing how they sparkle in the light at all angles and just how many diamonds adorn these masterpieces. Franky’s work is premium, including jewelry and accessories priced up to $24,000. If that’s a little out of your price range, he also makes high fashion pieces that are more affordable and still include diamonds in the range of $700-$900. The quality is pristine, and any piece would be a style statement for eternity.
Franky is a partner at White Carat Co., and he learned about jewelry from his grandfather and father. Their family legacy in the business lasts over 50 years, and he is honored to carry the torch.
On many of his Instagram posts, Franky uses the hashtag #FRANKYDONTPLAY. This is a reflection of his life and his work. He takes his jewelry making seriously, and it shows in the amazing pieces he frequently shares with his massive Instagram fan following.