Fashion Brands Are Leveraging Digital Influencers for Hypergrowth

Influencer marketing is all the rage these days. Whether you log in to Instagram or YouTube, you would find many examples of brands using influencers to reach a new audience. Influencer marketing plays a vital role in everything from major brand launches to small niche brand awareness programs.

Influencer marketing has proven to be a significantly important part of the marketing strategies of beauty and fashion brands. These brands have recognized and leveraged the potential of influencer connections, offering these social media stars significant roles in their evolving brand narrative, from product shipments and brand trips to full-fledged collaborations.

Indian Influencer Market

Celebrities and famous personalities have long been used by businesses to advertise their products and develop relatability. However, as fashion brands realize how much people give importance to other people’s opinions above their own, a new pool of influencers has evolved.

In India, influencer marketing trends have transformed vastly in recent years, specifically in terms of how information is presented and campaigns are organized. Initially, the primary aim of all the brands was to increase sales, but now it is all about brand awareness.

India’s influencer market is expected to be $75-150 million a year, compared to $1.75 billion globally, according to the digital market agency AdLift.

Impact of Social Media Influencers on Consumers

With all of the social media frenzy on the horizon, it is safe to say that people’s purchasing decisions are heavily influenced by the opinions of their fellow consumers. People merely looked at businesses and their products before purchasing, but now they look for definite recommendations and endorsements from their peers and favorite figures before purchasing a product or service. Influencer marketing got its start in this way, and it’s on its way to becoming the next big thing.

An influencer is someone who has an impact on a specific set of audiences and can influence their purchasing decisions through endorsements and product advertisements. When their followers get a recommendation from the influencer, they are more likely to buy that item. These fans readily purchase iPhone 11 Cover when they get positive reviews from social media influencers. Moreover, iPhone 12 Cover has also seen high sales after influencers have used them personally.

Influencer marketing uses influencers to forward a brand’s objective to a particular group of people. In the age of the omnipresent web, digital influencers have evolved as influential third-party endorsers. Fashion brands effectively use social media influencers to disseminate product information and the latest promotions to online followers via several social media platforms such as Facebook, Instagram, Twitter, and YouTube.

The influencer marketing sector will be valued at $15 billion by 2022, according to Business Insider Intelligence, up from $8 billion in 2019.

As social media grows more prevalent and functional beyond communication, influencers are more likely to impact and manage consumer’s purchasing and spending behaviors in the future.

Benefits of Leveraging Digital Influencers

Influencers have developed a relationship of trust and credibility with their followers. People acknowledge their content and recommendations.

Because of the diversified audience and widespread use of social media in India, brands can benefit significantly from the influencer market.

When a brand collaborates with an influencer whose niche lines up with its products, it can access an already established audience. When this influencer discusses the brand or recommends one of its items, it helps the brand attain more exposure. This enhances not only the brand’s reach but also its awareness.

Influencers can participate in product development to generate unique products that will be appealing not only to the brand’s clients but also to the influencer’s followers.

These influencers help the brand in advocating a cause that will resonate with the brand’s target audience. Cause marketing is linked to corporate social responsibility in that it aims to boost profits while also improving society.

Influencers work with brands to organize giveaways and contests. These activities help to increase brand knowledge and exposure among the target audience. Thus social media influencers can provide all these benefits and can promote a brand’s recognition and growth.

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