Lavanay Bhadwal: From employee to consumer behaviour expert

Lavanay is out and out original in his perception of consumer behavior. It shows that he holds insight in his field of activity. It is the insight that produces an expert. Add to that a personal ambition, and you have a committed professional.

He spent a couple of years in service industry before joining IBM Daksh, a Global Process Services, as a Customer Support Representative for Amazon.com projects. That was in 2002. It was here that he got the opportunity to gain expertise in understanding consumer behavior as it is expressed in their demands, choices and expectations regarding the services they use.

By experience he learned that the complaints of most of the Amazon customers pertained either to the delivery issues or to dissatisfaction regarding the purchase they made. However, it was the latter that was the chief irritant for them. But more often than not, they had themselves to blame for it; because they were led by their instinct rather than a thorough research into all the great options available to them.

The conception of Energy Conversion Devices (ECD), the brainchild of Lavanay, is based on this insight into consumer behavior, and intended to serve their interests through well-researched and easy-to-understand articles and top product reviews.

These go a long way in helping you know a wide range of choices available to you, and the pros and cons associated with the technical specifications which are their unique selling points. This enables you to make the best choice you can without putting in much time and efforts. ECD helps you remove any possibility of making a mistake in selecting a product, and be happy customers.

Having said that, it needs to be added that ECD is intended specifically to cater to the needs of consumers who are looking for electronic gadgets. These include solar lamps, air conditioners, water purifiers and a wide variety of appliances in general. There is truly exhilarating information about such products at ECD, which facilitates the task of making educated purchase for you.

This is the place where you come to know what is trending and what is state-of-the-art. The staff at ECD delivers this information on-demand directly or you can get it from their well-researched articles. It is up to you to choose which way you want to avail yourself of their services.

It is a one-stop solution for the customers. Nothing is beyond the ken of its pool of professionals, which includes experienced consumer behavior experts and engineers. They work for you so that the power of decision-making is yours as consumers. With their help, shopping will surely prove a pleasant experience for you.

Apart from ECD, Lavanay is also involved in several other projects including First Best Service, a portal for sharing customer care numbers and service center info, and Chatpata Khana, an Indian culinary website. He believes in the creed of progress through knowledge-sharing.

No Asian Age journalist was involved in creating this content. The group also takes no responsibility for this content.