Lyla Blanc's take on Combining Luxury with Affordability

The perfume and Deodorant industry in India are one of the biggest, yet less talked about industries. From there earlier times, competition in the industry was mainly between the roadside stalls selling attar. Today, the Indian Perfume industry has a turnover of around 1000 million dollars. Going by the current trends, the industry is expected to surpass 2 billion dollars by 2025. This rise can be attributed to rapid urbanization and the growth of the services sector. Today, the industry is no more a competition in the streets. Companies indulge in social media campaigns, digital advertising and even customized marketing.

One of the biggest players in the Indian perfume industry is Lyla Blanc. The brand is a specialist when it comes to cosmetics, bathing, body and skincare products for men, women and children. Lyla Blanc boasts of a perfume range with 46 products that have taken not just the Indian market by storm, but has made its way to the Metropolitan cities of Paris, New York and London. Lyla Blanc remains as one of the few brands that are based in India, and are exporting abroad. Based in Mumbai, the brand, Lyla Blanc caters to a wide segment of customers with different needs. The fragrances range from sporty, exotic, royal, and even seductive. Lyla Blanc believes in the power of natural ingredients, and takes extra care to ensure that it caters to the needs of the corporate workers, business meetings and even casual parties.

Affordability has been one of the main reasons of success for Lyla Blanc. The range of perfumes start with a minimal price of 450 INR. It has proven, time and again that luxury can be affordable. The brand also takes special care with its packaging, which has attracted hundreds of customers.

It has a wide variety of premium deodorants, starting from 99 INR. The long-lasting fragrances have turned out to be a favourite, owing its success to the unique blends of spices including sandalwood, agarwood, saffron, Musk, citrus.

Arif Fazlani, Managing Director, Lyla Blanc Pvt Ltd has been honored with the Times Leading Icons Award in 2019. He believes that luxury should be for everyone, regardless of their gender, age and affordability. Lyla Blanc has gained tremendous popularity in women, with its "Naughty Girl" range of deodorants, which comes at a handy price of 149 INR. The exotic range of floral spices have gained massive attraction in women from every age bracket. The range has exotic blends of ingredients like Oakmoss, vetiver, leather and sandalwood.

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