Here's how Pranshu Sikka is driving the evolution of Public Relations in India

Many people say that the goal of a good PR program is to build a solid reputation for any brand, while some also say that PR can’t drive sales and marketing, and it is the job of branded content to do so. However, one person is constantly defying these norms, and coming up with initiatives to achieve the objective of ultimate brand supremacy.

Pranshu Sikka is a renowned name in the communications industry in the country, and has close to two decades of experience as a strategic communication consultant. Through his unique vision for brands, he has not only transformed the landscape, but also established himself as a force to be reckoned with. As the Founder and CEO of leading multi-stakeholder engagement firm, The Pivotals, he has helped hundreds of brands leverage the changing media landscape, to emerge victorious.

Prior to starting his entrepreneurial journey, Sikka held senior editorial roles with leading media houses such as CNBC TV 18 and Reuters. He has also been at the helm of leadership in some of India’s biggest communication consulting agencies. Sikka has led multiple brand and stakeholder mandates and executed projects across Indian and international markets with equal finesse.

His leadership skills have helped grow the company to great heights. Today, The Pivotals boasts of a 25-member-strong team with headquarters in Noida, and offices across several cities in India. Not just that, Sikka’s extensive network and experience has also helped him and his team successfully deliver assignments in South East Asia, Middle East and European Markets. In just over four years, he has grown the company to work with notable clients across industries, including the likes of OPPO Mobiles, Lenovo, High Commission of Canada, Compare policy, Alibaba Group, National Commission for Protection of Child Rights, among many others.

Talking about his work philosophy, Sikka states, “To produce content that is impactful, you need to have a deeper understanding of the values that the brand shares with its customers. Once that is done, you need to create a narrative that aims to strengthen that bond. This kind of content strategy will always stand out and amplify all kinds of outreach that you plan and execute. Additionally, it is crucial that as an agency, you bridge all gaps in deliveries through strong network and effective communication strategies, to have a long haul in the industry.”