Modi govt 2 years in office: PMO tells ministers to spread the word

As the Narendra Modi-led NDA dispensation completes two years in office next week, a pan-India media campaign has been unveiled by the Centre to spread awareness about its various policies and initiatives of the past 24 months. The Prime Minister’s Office (PMO) has directed all Union ministers as well as their deputies to travel to all parts of the country and spread the message among the common man.

In what can be termed as a full-fledged media blitzkrieg, all the ministers as well as their junior colleagues in the Union Cabinet have also been asked to record interviews with Doordarshan (DD) and All-India Radio (AIR) to highlight the various achievements of their respective ministries, sources privy to the development told this newspaper. The government completes two years in office on May 26.

The interviews will not only be recorded in the national capital, but also in all the regional centres of DD and AIR, sources added.

In fact, some of the ministers, like power & coal minister Piyush Goyal, rural development minister Birender Singh, HRD minister Smriti Irani and environment minister Prakash Javadekar, have already recorded their interviews with AIR as of now. Ms Irani, it is learnt, is likely to record her interview her TV interview with DD Lucknow soon, sources said. Apart from this, the ministers have also been asked to interact with people via social media.