Budget and TRPs

Every year, in the run-up to the Budget, the media is in overdrive dissecting and disseminating what the government’s Budget proposals might contain. But a fortnight later, the media forgets all about it. Then why this hullabaloo over the Budget Barring some exceptions, the media is rarely seen pursuing the implementation of the Budget and its effect on citizens. The media should realise its duty towards society and not merely chase TRPs vis-à-vis the Budget.

Ketan R. Meher

Via email