A special beer for bath time

Imagine coming home from work and craving just two things — a nice, warm bath and some cold beer. Well, an advertising agency has teamed up with a Swedish brewery to ensure you don’t have to wait for either of these by creating a special beer you can consume in the shower.

Pretty obviously named Shower Beer, the brew is a result of Snask, a Stockholm-based agency and the Pang Pang Brewery in Sweden. Understandably, the bottle specifically designed for a quick swig weighs six ounces, so that it can be gulped down quickly in the shower, before it can get warm. The pale ale is “meant to gulp in three sips while standing in the shower getting ready for the night.”

Now, while the bottle may look small to you, rest assured it packs a punch with a whopping 10 per cent alcohol in it. While the ale was brewed as a one-time affair in December, the makers hope to make it a permanent affair. We’re not complaining!