Consumer: The uncrowned king

March 15 is observed as World Consumer Rights Day by the Consumers International, a world federation of consumer groups. It was inspired by President John F Kennedy, who gave an address to the US congress on 15 March 1962, in which he formally addressed consumer rights.

1 In 2014, the Indian government realised its importance to recast this consumer awareness campaign that started in 2005. Under its initiative, the Ministry of Consumer Affairs reached consumers through print, radio and broadcast advertisements. Which campaign is this?

2 A commercial Dada, launched by a restaurant chain, shows a father secretly giving French fries to his daughter to get her to favour him over her mother. Filipino Senators Juan Flavier and Manny Villar said it encouraged use of bribery and the company pulled out. Which restaurant is this?

3 Recently, consumers lashed out at this Airline’s campaign as their video puts blame on the consumers, not the airline. According to it, the flyers of their country ‘walk faster in airports than anywhere else,’ and, ‘They like babies, but bring noise-cancellation headphones.’ Which airline is this?

4 A young lawyer published a book in 1965 which pushed for consumer protection in the automobile industry. It accused automakers of failing to make cars safe and focused on a list of neglected safety issues, including the lack of seat belts. Identify the author and the book.

5 A Neatherland-based startup which was first conceived as a consumer awareness campaign to raise awareness of cobalt trade soon became a phone manufacturer. Identify the company whose mission is to “bring a fair Smartphone to the market — designed and produced with minimal harm to people and planet.”