Token of love
E-gifts or traditional ones, what would be your choice this Father's Day?
Rittam, who is working as a retail executive with a luxury brand in Gurgaon won’t be able to make it to his home town this Fathers’ day because of work commitments.
To surprise his father, he thought of a unique way to send gifts through e-gift cards.
He decided to ditch cash and opted for digital gift vouchers. There is a wide option to choose from, he says. From lifestyle brands to food outlets, one can choose many things.
The idea of digital gifting is rising among millennials as they not only depend on discounted prices on e-commerce platforms but are shifting towards e-gift cards to make most of it.
GyFTR, an online-to-offline (O2O) commerce solution, is enabling brand currencies is working with over 135 brands and selling their e-gift vouchers. Other players are GrabOn, QwikCilver etc.
By the year 2024, the forecast for the global gifting industry is valued at $698 billion. India is likely to be one of the strongest growth contributors with the current gifting market estimated at $65-70 billion.
While most people are not quite sure about this gifting option often being in a dilemm,a Arvind Prabhakar, CEO & Co-Founder of GyFTR clears the doubt with a simple and peppy chat
Acceptance from elders
Gifting is an integral part of our culture and intrinsic to Indian families. For people living in separate familial setup, the digital exchange of gifts via gift vouchers and e-gift cards facilitates the ease of gifting for the elderly. Sending electronic Vouchers also solves the dilemma among the elderly of what to gift hence offering the freedom of choice to their near ones.
Affect the traditional way
Gifting has got nothing to do with the form factor. In fact, the use of e-gift vouchers allows flexibility to go traditional by keeping up with our age-old traditions of gifting within families and on occasions.But, if you still believe in the traditional gifting styles there are vast options to chose from. Be it edgy comfort with premium eyewear from the house of The Monk or a whimsical bookend by Bent Chair, or even an exquisite home and décor item from Ishatvam, honour your dad and celebrate this loving bond.
It’s time for you to find time to go out and explore the shops for finding that perfect gift as small tokens of love can bring a precious smile on your father’s face. Rejoice!