Find your cup of tee

For women, lingerie is more than just intimate wear, it is also about comfort and feeling good. And splurging on fancy and stylish lingerie can be one of the best shopping experiences. But more often than not women are not aware of the correct fit.   

The reason, Mumbai-based lingerie size consultant Jayshree Gupta says, is lack of awareness, which is hampering women’s confidence. Jayshree, who left a career in aviation, is now known as the lingerie doctor.

“Lingerie is a science, and we need to understand that. My aim is to help women get the right fit and their makeover to give them confidence,” says Jayshree, who has helped many women from the city find their size.

The self-experienced lingerie mentor started her own brand Cazaro, which researches on the right size of intimate wear for women with a big bust size.

“Every product has research involved. I work on each aspect of every wear I produce. Women with a bigger bust size have issues getting the right size. If they don't find one, they have to go through terrible heath issues like compression in shoulders or back,” says Jayshree.

Having worked in the field for over a decade now, the 38-year-old helps women find the right fit through various workshops.

“Corporate workshops are helpful for working women who are always conscious about their appearance. Therefore the awareness about right fit is important to have the confidence,” she says. From teenagers to senior citizens, Jayshree advises all women, specially those with a heavy bust.

Not many find a right-size bra for their stylish dress but every woman can get one through online consultancy. “Online support is available and one can talk to the right consultant about their size,” she adds.

And as the online lingerie shopping trend is catching up, the experts says in such a scenario knowing the right fit is important. “With the rise in online buying, there is a great need for right fitting and a healthy environment that needs to be addressed. Right from band to cup, under wire and strap, everything has to be looked into,” she suggests, adding, “It should be in sync with perfect fit, with no bounce and adjustable straps."

Addressing the fact that more such consultants are needed, Jayshree is willing to train youngsters. “I want to train youngsters who want to learn about the right lingerie. This way, there are many women who will be benefited,” she concludes.