Sway it like Swathy!

The multiple hats she wears everyday rest lightly upon her — that of a successful businesswoman; an influential social worker; a fashionista who makes a mark at any event she attends; and of course, that of a loving daughter, wife and mother!

Meet Swathy Rohit from Coimbatore; someone who epitomises the young entrepreneurial spirit of the city perfectly. “My family members have been industrialists for three generations. I had great role models like my paternal grandfather R Doraiswamy who was a technocrat, my grand uncle R Chinnaswamy who contributed a great deal to society, and my dynamic parents too. I played a lot of tennis which instilled discipline, and growing up amongst my family of achievers gave me ambition and a healthy self-esteem,” begins Swathy.

Her current roster of responsibilities makes for impressive reading, to say the least. “I am the chief business officer of SNR Sons Trusts — a charitable trust that runs a hospital, engineering universities, arts and science colleges, and schools. I am also the managing director of a cotton yarn manufacturing company Swathy Processors Ltd and the director — new products in another textile company Coimbatore Polytex (part of the well-known Premier Mills Group). I am currently the chair of Young Indians-CII Coimbatore chapter, the largest such chapter in the country, and have been the past chair of FICCI Ladies Organisation (FLO), Coimbatore Chapter. Multi-tasking is second nature to me and I wouldn’t have it any other way!” she grins.

Swathy, who is associated with several causes such as waste management, women’s empowerment, organ donation awareness, child sexual awareness and entrepreneurship development through several NGOs says she owes her confidence as a woman to the ones in her family — “And the fact that I had a well-rounded education, good quality of life, enough time to indulge in hobbies and sport. Coimbatore is home . I truly love every aspect of the city; I had first-hand experience living abroad in college for six years and it was never a tough choice for me, to settle down in what is a wonderful, socially-conscious city.”

Outside all her work, she’s also renowned for her impeccable sense of style during public appearances — and Swathy says she’s s big proponent of relaxed glamour —“Never one for discomfort! I have a pretty hectic lifestyle juggling multiple roles, and my outfit has to go from day to night with few changes. Being in the textile industry, I am big fan of good quality fabrics and simple cuts. I love discovering new designers my current hot favourites are Monse and Claudia Li. Among the Indian designers I am partial to Shivan and Narresh.”

A wanderlust aficionado as well, Swathy also has her personal de-stress indulges, “I play soccer with my son, badminton and love product design. Cooking is how I relax. Currently I’m involved with a couple of exciting startups in the healthcare and tourism space, and I’m working towards establishing SNR Sons trust as one of the leading trusts in India. I’m also working on a new men’s wear resort line as I find it challenging pushing men to get more adventurous!”