Is Sallu diluting brand value

Successful actors are brands these days. The key to nurturing brands is keeping the demand and supply scenario in check — meaning that audiences need to be kept thirsting for more, rather than being supplied with a steady stream of product. Salman Khan has not had a release since 2012’s Dabangg 2 and will not have a release in 2013, unless Riteish Deshmukh’s Lai Bhaari, in which Salman has a special appearance, releases this year. However, 2014 will no fewer than three of Salman’s films release: Azaad (or Mental, as it was called) in January, Kick during Eid, a Prabhu Deva film in time for Diwali and Anees Bazmee’s No Entry Mein Entry, the release date for which is not known. Salman’s film with Sooraj Barjatya is not due until late 2015. While all this might seem like manna for Salman fans, the question is, will there be too much of a good thing for them Will they queue up at the turnstiles each time or will Salman fatigue set in Previously, Salman’s Saawariya, Partner, Marigold and Salaam-E-Ishq released together in 2007. Only Partner made big bucks. In 2008, God Tussi Great Ho, Hello, Heroes and Yuvraaj arrived, and none worked. In 2009, Salman had Wanted, Main Aur Mrs Khanna and London Dreams — and only Wanted succeeded. In 2010, the debacle of Veer was more than offset by the humongous success of Dabangg. This paved the way for the successes of two Salman films in the same year for the first time in a long time — Ready and Bodyguard, a pattern followed by the victorious runs of Dabangg 2 and Ek Tha Tiger in 2012. So will the release of three films be a little too much, or will they gross more than Shah Rukh Khan’s Chennai Express