Straight from the heart

“Talaash wasn’t a thriller. The pace of a thriller is very fast. Something exciting is happening at every turn. There is more action. Talaash was never a thriller,” says Aamir. The movie was promoted as a suspense drama, though it turned out to be — fans who are still oblivious to the BIG suspense, please shut your eyes — a supernatural film! Here’s what Aamir had to say about it...

On limited promotions Every film is different. So when we promote it, it’s always an effort to ready the audience for the kind of movie we’ve made. I was happy with the promotion plan the marketing team had prepared. And Talaash released when it was neither Diwali, Eid, August 15, nor any other holiday. It was just a normal Friday. And despite there being no special occasion, the movie did really well on the opening day. So I feel the marketing team’s plan was a success.

On why people watched Talaash even after the suspense was revealed If a film is good, such things don’t matter. We would have wanted to keep the climax a secret, because it is a suspense film, and the suspense should not be revealed. And I think a majority of the people have not revealed it. But there are certain people who have, and I don’t think it’s possible to stop them. Even so, I think Talaash is a film that people who already know the suspense are watching for the second time, just to savour other aspects of the movie.

On the box office collections I am very happy to see the collections. The weekend was very nice. Monday’s collection was good. I think a majority of viewers experienced just the kind of emotions I did when I first heard the story of Talaash. I’m very happy. But I think collections only tell you a part of the story. Collection combined with audience response is important. The collection has been good, but as far as reactions are concerned, I would not say that 100 per cent have been positive. To be totally honest, some people might not like a supernatural movie and I understand that. But luckily, 90 per cent of the viewers have loved it.

Person behind making Talaash a success I would like to credit the success of this movie wholly to Reema Kagti, and to the team. As a director and a writer, she’s done a good job of getting the movie on to the screen.