English cricket board partners with city school to promote the game

The JBCN International School in association with the England and Wales Cricket Board (ECB) organised an ‘afternoon of cricket’ for their students as part of the 2019 ICC World Cup initiative. The JBCN students interacted with ECB Board members as they played net cricket at the JBCN Parel Turf.  

As a part of the 2019 ICC World Cup Initiative, the ECB has tied up exclusively with JBCN in India to develop a love for the game among kids. The JBCN International School is the first school in India to be associated with the ICC World Cup Initiative and the first school to have an exclusive partnership with ECB in India. The school has branches in Borivali, Oshiwara and Lower Parel.

The event was attended by The Rt Hon’ble Matt Hancock, MP secretary of state for digital culture, media and sports, Tricia Warwick, Director – Asia Pacific Middle East, Africa – Visit Britain, Paul Carter, deputy head of mission, British deputy High Commission, Mumbai, and key members of the ECB.

“We conduct various events through the year to encourage stuents to develop a love for sports, theatre and creative arts. When we got the opportunity to partner with the ECB to promote love for cricket through net sessions for our learners as a part of their 2019 ICC World Cup Initiative, we embraced it wholeheartedly. We were thrilled to be chosen as their associates in Mumbai as this is a first of its kind tie-up. It will also give our learners the unique opportunity to play and learn from international cricketers and gain valuable insights from them about the game,” said Pinky Dalal, founder and chairperson, JBCN Education.

Lord Patel of Bradford, the ECB senior independent director, who has driven the development of the action plan to engage South Asian communities in cricket, added, “I have seen first-hand the passion South Asian communities have for cricket. This action plan will ensure that cricket is a game for everyone and that our sport is reflective of modern communities across the county. We know that working closely with key partners will play a vital part in making this a success. The partnership with the British Asian Trust is great news for the game and is an important first step in making our ambitions a reality.”