IDBI Federal Life Insurance announces Sachin as its brand ambassador

Life insurance company, IDBI Federal Life Insurance on Wednesday announced cricketing icon and legendary batsman, Sachin Tendulkar as its Brand Ambassador.

Elaborating on the association, Tendulkar said “Over the past two years I have witnessed how IDBI Federal has been driving the fitness agenda through promoting healthy living and more specifically through marathons across Mumbai, Delhi, Kolkata, and Kochi. This approach towards building a nation’s physical fitness along with financial fitness is a vision that I identify with completely. So, to take this partnership with IDBI Federal to the next level where I will be endorsing the brand beyond being a face for the marathons is exciting and a journey which I look forward to."

This is the first time in its history that IDBI Federal Life Insurance has appointed a Brand Ambassador. Sachin Tendulkar has been the Face of IDBI Federal’s Marathons since 2016, and now the Master Blaster will endorse the organization as its Brand Ambassador.