VU launches Premium Android range of TVs starting at Rs 14,500

The Vu VOD Upscaler is a breakthrough technology to specifically enrich the video and audio playback for VOD (Video On Demand) content like Netflix, Youtube, Amazon Prime and others. High-production VOD content is made with the latest in camera and VFX technology, but in most cases, viewers do not get optimum experience because of internet speed and quality constraints. Vu has developed proprietary upscaling technology that combines multiple advanced machine learning algorithms working in parallel with a state-of-the-art DSP (digital signal processor) to provide the best video/audio playback for VOD content. This gives high-end, cinema-quality playback for VOD content.

Vu stealth launched the Vu VOD Upscaler technology with its Premium Android range of TVs. In addition, more than 3,000 units have been installed in the month of March. Vu has received raving reviews for its picture and audio quality – some even rating it better than Samsung and LG. Vu has the legacy of information technology which gives it the unique capability to create a technology like the Vu VOD Upscaler, which converges information technology into televisions.

Vu makes televisions for the new age, with capabilities in display and audio technology as well as a strong background in IT and software. The cold fusion of the best in display and audio technology is enhanced with software for better quality content and control. Vu has long been a leader in the television industry - pioneering new technology and raising the bar on what we expect from home entertainment and the Vu Upscaler technology is available in the following new launches:

Vu Pixelight TV - Next Generation

Vu Pixelight 4K TV comes equipped with technology that delivers upscaled picture and sound quality for streaming Video on Demand (VOD). Vu puts more control in your hands with the Pixelight Remote with 4 Hotkeys to instantly access built-in Premium Licensed apps like Netflix, Amazon Prime and YouTube, and an apps menu with plenty of Indian apps and content too, for example, Eros Now, Hungama Play and many more. The Vu Pixelight HDR technology delivers vivid and clear visuals which, added to built-in Dolby Audio and DTS technologies, makes for an immersive entertainment experience.

The 43-inch model retails for Rs 30,000, the 50-inch model costs Rs 39,000, the 55-inch version costs Rs 42,000 while the 65-inch TV costs Rs 66,000.

Vu UltraSmart TV

The Vu Ultrasmart Full HD TV (Available in 32, 43, 49) comes loaded with licensed Netflix, Prime Video and YouTube apps - all immediately accessible on its 4-Hotkeys remote. With a unique Smart Interface, the Vu Ultrasmart offers an enjoyable and easy way to access smart content. The High Bright Panel and built-in Dolby and DBX-TV audio deliver incredible picture and sound quality, all housed in a sleek piano design body.

The 32-inch version costs Rs 14,500, the 40-inch model costs Rs 21,000 and the 49-inch version costs Rs 31,000.

Vu Premium Android

The new age Vu Premium Android 4K TV is powered with HDR 10 & Dolby Vision technology, which helps upscale details by maximizing contrast and colour accuracy to deliver immersive 4K HDR picture quality without losing details. Combined with built-in high-quality Dolby MS12 Audio and & DBx-tv, Vu delivers wider soundstage audio clarity to your content. The Vu Premium Android 4K TV runs with Android 8.0 OREO which enables access to the entire Google Ecosystem along with certified apps like YouTube, Hotstar etc through Vu ActiVoice remote which creates a more engaging and effortless opportunity to use videos & apps in the fastest way.  The Titanium grey material with OD22 slim design perfectly complements modern living room decor while minimising visual distraction and focusing more action on the content. 

The 43-inch TV costs Rs 35,000, the 50-inch model costs Rs 41,000, the 55-inch version costs Rs 47,000 and the 65-inch model costs Rs 72,000.