Apple introduces Beats Studio 3 headphones featuring W1 chip

The Beats Studio 3 also uses Pure Adaptive Noise Cancelling (Pure ANC) technology.

Update: 2017-09-05 08:04 GMT
The headphones are available for purchase through Apple's online store and will start shipping stating mid-October.

Apple has expanded its Beats by Dr. Dre lineup with the launch of Studio 3 headphones at $349.95 (approx Rs 22,450) for the US market. The highlight of the headphones is the W1 chip, first seen on the Apple AirPods. The Beats Studio 3 also uses Pure Adaptive Noise Cancelling (Pure ANC) technology.

The headphones are available for purchase through Apple’s online store and will start shipping stating mid-October.

The product description mentions, “It continuously pinpoints external sounds to block while automatically responding to individual fit in real-time, optimising sound output to preserve a premium listening experience the way artists intended.”

The headphones also claims to offer a battery life of up to 22 hours with Pure ANC activated, while it offers up to 40 hours of music playback with low power mode and Pure ANC off. The Beats Studio 3 will ship in White, Porcelain Rose, Blue, Shadow Grey, Red and Matte Black colour options.

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