Astrum plans to launch more than 100 products under Rs 5,000 in 2020
Astrum has a key vision to increase the production capacity in India with quality and standard price.
Astrum is planning to unveil a new range of products in audio, smart device, mobility and IT peripherals under Rs 5000 in 2020. The company is targeting 200% revenue with the addition of over 100 products to its categories.
“We have all together 1000+ products at present, but we’re working on revamping our entire range of products with smart features and new packaging this year, keeping in mind the price bracket of the products. This year, we are planning to launch more than 100 products with a key vision to increase the production capacity in India," says, Manoj Kumar Pansari, Chairman and Managing Director, Astrum India.
Astrum India operations will strongly support sales and customer delivery in India apart from its research and development activities.
The brand has already started with the production facility in India and has released a new range of Smart Multimedia Trolley Speakers TM081, TM151 and TM220 priced at Rs 8,999, Rs 16,999 and Rs 21,999. Also, has introduced its first made in India power bank with 10000mAh battery capacity priced only at Rs 1,490. The product is available with all offline stores and online on amazon.
Astrum will be soon introducing a new range of smart wearable device followed by an exciting range of classic yet stylish keyboard and portable speakers with advanced features and new packaging in the first quarter of 2020.