Sony launches Travel High Zoom cameras

Sony India has boosted its Cyber-shot line-up of travel high zoom cameras with the launch of the DSC-WX800. Designed for users who want a camera that can be carried at all times, the new models are claimed to be packaged in the world’s smallest body and offer a zoom range from 24mm1 at the wide end up to 720mm1 super-telephoto.

In addition to 4K2 movie footage, at the heart of both models sits the powerful BIONZ X image processing engine combined with a front-end LSI that claims to deliver high-speed continuous shooting at up to 10 fps with a buffer limit of up to 155 images. Furthermore, these new models present a fast AF speed of 0.09 seconds. Some newly added features are Eye AF, Touch Focus/Touch Shutter function, and location data acquisition via Bluetooth.

-ZEISS Vario-Sonnar T* 24-720mm High Magnification and High Image Quality Lens are also packed into the compact body.

Ideal for travellers & adventure seekers, the company says that the huge zoom range offered by the WX800 means that they are ideally suited to the varied demands of travel photography and capturing daily life. Image stabilisation is controlled with Optical SteadyShot, which negates the camera shake blur that often occurs during handheld and telephoto shooting. The models are also equipped with a Zoom Assist function that allows the user to zoom out temporarily and displays a wider area when shooting a subject at the telephoto end.

- 4K video with full pixel readout and no pixel binning

The WX800 can capture 4K2 video footage with full pixel readout and no pixel binning, as per the company. This means that fine details are beautifully rendered and ‘moiré’ and ‘jaggies’ are significantly reduced, Sony further added. The new models can shoot fast-moving subjects with high-frame rate HD recording at up to 100fps to produce slow-motion sequences during editing.

-Upgraded BIONZ X™ image processing engine and newly implemented front-end LSI for better stills

"With increase Fast Intelligent AF speed of just 0.09 seconds and an upgraded BIONZ X processor and front-end LSI, the WX800 are a perfect fit, delivering high-speed continuous shooting at up to 10fps with a buffer limit of up to 155 images. For beautifully focused portraits, the new models inherit the much-praised Eye AF technology from their α siblings and for photographers who prefer to enhance their photos with image editing software," the company said.

-Operability and shooting capabilities including Touch Focus/Touch Shutter, 180-degree Tiltable LCD and location data acquisition via Bluetooth.

A 180-degree tiltable LCD screen allows for framing of selfies and group shots Location data acquisition4 via Bluetooth can collect and record location data from a mobile device (Location Information Link) and small size proxy recording allows transfers to smartphones or uploading to websites for quick sharing. The new DSC-WX800 is available for Rs 34,990 across all Sony Center, Alpha Flagship stores and major electronic stores across India.