Snapchat and Tyroo partner in India

Tyroo, a Smile Group company, has forged a strategic partnership with Snapchat as their monetisation partner in India. Through this partnership Tyroo will drive ad monetisation and infrastructure for Snapchat, fuelling its growth in the APAC region.

"We're delighted to work with Snapchat. Our strong local presence and deep market relationships will help support Snapchat's mission in India. Snapchat is at the forefront of advances in augmented reality as well as performance advertising, and we are eager to bring these offerings to the Indian market," said CEO Tyroo, Siddharth Puri.

Concurrent with this announcement, Tyroo has also appointed Akshay Mathur as its Chief Revenue Officer to drive growth through such partnerships. Akshay has been a veteran in the Indian media industry.

"With the advent of cheaper data and high-speed internet access, there has been a steady increase in the adoption of vertical video formats by the Indian online diaspora. We believe Snapchat is positioned very well to capitalize on this shift. Snapchat's innovative camera and video ad products such as Lenses, Filters, and Snap Ads make it a compelling choice for marketers. The products can address both brand uplift as well as performance, which would translate into a massive return on their investments," said Akshay Mathur.

"This strategic partnership with Tyroo will allow us to bring Snapchat to more advertisers in India, and help them see the value in connecting with our highly engaged users through the most fun and effective ad products on the market. We are confident that Tyroo will be an excellent partner in helping us to expand our advertising business in India," said Snapchat's Head of International Expansion, Geoffrey Reed.

Snapchat reaches over 191 million users globally each day, including millions in India. Snapchat's users are extremely engaged, spending an average of over 30 minutes on the app every day, and visiting the app approximately 25 times each day. Advertisers using Snapchat have access to robust targeting and measurement capabilities.

Tyroo is a Smile Group company headquartered in Gurgaon and a leader in ad-technology products, including its proprietary platform Vid.ai.

Smile Group is among the leading internet groups in India since 1999, with presence across global emerging markets. Smile has successfully built digital media and consumer commerce businesses in India such as SVG, Quasar and also partnered with global corporations such as WPP, Yahoo!, AirBNB, Linkedin, Facebook, Twitter, and more through its companies.

Snap Inc. is a camera company headquartered in Los Angeles, CA. Snap believes that reinventing the camera represents the greatest opportunity to improve the way people live and communicate. Advertisers of all sizes use Snapchat's camera and ad solutions to drive business results.

Advertisers can reach over nine million Snapchat users in India. Snapchatters are extremely engaged, spending an average of over 30 minutes on Snapchat every day, and visiting the app approximately 25 times each day. Advertisers using Snapchat have access to robust targeting and measurement capabilities.

(Source)