AU Bank launches Account Opening on WhatsApp

AU Small Finance Bank has announced the rollout of their Savings Bank Account opening process initiated with WhatsApp. This service is powered by Karix Mobile using an advanced multi-channel conversational and compute platform. Using Karix’s versatile platform, AU Bank’s interested customers will be able to initiate the opening of their savings account in less than 5 minutes using an interactive chat-like interface on WhatsApp.

This service is an extension of AU Bank’s brand values that revolve around financial inclusion and offering an uncomplicated banking experience to its customers. This will be one of the many interactive services that the Bank is planning to launch on WhatsApp. Powered by Karix Mobile’s Actionable Messaging Compute platform, AU Bank will now be able to drive two-way conversations, automate and enhance customer experience processes and create micro engagements with their customers using the WhatsApp Business solution.

WhatsApp as a platform has been accepted widely by India (and more importantly by ‘Bharat’) to communicate and interact for their daily needs. The Bank believes that there is still a lot of potential for businesses to use technology to connect with the Indian masses, especially in tier 2-4 locations, where WhatsApp plays an important role of removing hurdles of digital adoption. By allowing customers to initiatebanking services on a messaging app that has 200 million monthly active users in India, AU Small Finance Bank is transforming the banking industry by taking the bank to where the customer is.