Philips launches a smart five-minute hair straightening brush

Royal Philips today expanded its existing portfolio of innovative beauty products with the launch of the Philips Hair Straightening Brush. This product is for all multi-tasking divas, who often end up compromising on their desired look because of paucity of time – it promises to give naturally straight hair to all women in just 5 minutes! The new styling hair straightening brush comes with Silk ProCare Technology that not just gives great results in no time, but also cares for your hair and ensures minimal damage.

Philips has created this innovative brush with keratin-infused ceramic-coated bristles that are heated. It is a first of its kind brush with KeraShine technology that not just gives straight hair on the go but also nourishes and minimizes heat damage. It comes with a non-heated bristle tips to protect the scalp from heat, should you accidentally touch the brush to it!

Equipped with multiple features - broad paddle brush, triple bristle design, the fact that it can be used on towel dried hair, this brush promises to be the ‘smart hair brush’ that every woman needs. It comes with two temperature settings - 170 degrees and 200 degrees suited for all hair types and textures. It just takes 50 seconds to heat up, making it the ideal armour when time pressed.

The latest Philips Hair Straightening Brush is available at retail as well as online stores.