Xiaomi sells over 8.5 million devices in one month during festive sales

Xiaomi has unveiled that it has sold over 8.5 million devices in one month during the festive sales period. This was achieved between October 9 and November 8, 2018. This roughly translates to Xiaomi selling over three devices per second during this month.

Xiaomi also went on to achieve record-breaking Gross merchandise volume (GMV) of $1 billion during this period. Xiaomi devices include Xiaomi smartphones, Mi LED TVs, Mi Band 3, Mi power banks, Mi earphones, Mi Routers and other Mi ecosystem and accessory products that were sold across mi.com, Mi Home and partner channels.

Xiaomi also announced that it had sold over six million smartphones in this period. It is the highest number of smartphones Xiaomi has ever sold in the mentioned period. Last year, Xiaomi sold 4 million smartphones during the period across the same platforms. Xiaomi sold over 400,000 Mi LED TVs and over 2.1 million Mi Ecosystem products and accessories, which also marks the highest number of Mi LED TVs, Xiaomi has sold in a 30 day period.

At the beginning of the festive period, Xiaomi announced having sold more than 2.5 million Xiaomi devices in less than two and a half days. It also announced crossing its benchmark sales of over two million smartphones, over 100,000 Mi LED TVs and over 400,000 Mi Ecosystem products and accessories being sold.