Apple warns its representatives on dripping information

Apple has decided to harsh on its employees who leak the information, the company had issued an internal memo regarding this notice to all the members of their firm. The memo obtained by Bloomberg states that the company has reportedly warned employees that it caught 29 leakers last year and that 12 were arrested amongst them.

Apple has really gone harsh on its employees who were part of leaks last year, "These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere. “The potential criminal consequences of leaking are real,” says Tom Moyer of Global Security, “and that can become part of your personal and professional identity forever,” Apple said in its memo.

According to Bloomberg, in the memo, Apple has also described the circumstances in which information was dripped to the media, including a meeting earlier this year where Apple’s software engineering head Craig Federighi told employees that some planned iPhone software features would be delayed.

Apple on its memo also mentioned that the leaked information about a new product can negatively impact sales of the current products.

“We want the chance to tell our customers why the product is great, and not have that done poorly by someone else,” Greg Joswiak, an Apple product marketing executive, said in the memo.

The company has also mentioned about the last year's major leak about iOS 11 that states, "leaking Apple’s work undermines everyone at Apple and the years they’ve invested in creating Apple products. “Thousands of people work tirelessly for months to deliver each major software release,” says UIKit lead Josh Shaffer, whose team’s work was part of the iOS 11 leak last fall. “Seeing it leak is devastating for all of us.”

Apple seems to be notorious for its culture of secrecy and has reportedly made employees sign non-disclosure agreements specific to projects and even used black cloths to cover unreleased products.