Amazon suffers glitch during summer marketing event

Amazon.com on July 16 said it was working to fix a technical issue that had prevented some shoppers from placing orders during the company’s summer marketing event, Prime Day.

The company’s shares were down more than 1 percent in after-hours trading. In a statement, the world’s largest online retailer said many shoppers were ordering items successfully despite the glitch.

The Amazon Prime Day sale started on Amazon.in on July 16 at 12pm which is supposed to stay activated for 36 hours. Which means, prospective buyers will be able to avail the attractive offers till July 17. Moreover, Amazon Prime members can take benefits of some special offers as well.

Apart from introducing several new products, this global event offers various discounts on the existing products which include numerous brands in various product segments. This is the time when Amazon cashes in a considerable business and a glitch coming across during such time could affect the company's profits to a certain extent.