Syska implements new technology to counter fake products

Syska Group has partnered with NeuroTags technology to, defend the brand from the economic and reputation damages from counterfeiting. NeuroTags uses algorithms and AI to build mathematically coupled tags - open and protected.

In India, the market for counterfeit products causes a loss of about Rs 1.05 lakh crore per year, according to the Authentication Solution Providers' Association’s research (ASPA). Most players in this market are security label providers, hologram makers and RFID players. Supply chain solutions like QR codes, scratch codes on top of simple labels haven’t been entirely effective in thwarting counterfeiting, or can only be verified once in the supply chain.

However, Neuro Tags’ enables product authentication and paperless warranty management, independent of the location from where the product has been purchased. Thus, the company said in a statement that, “In a quest to offer a futuristic product experience and digital benefits, Syska has digitized a major proportion of its products with the help of NeuroTags technology.”

As a part of this digitization drive, NeuroTags technology is consolidating all the data at one place including Syska’s daily activities from the thousands of service centers across India. They are also linking every support request to Neuro Codes which provides a holistic view of overall support and product performance. The company has said, that as a result of this merger its customers to get direct access to customer support and connect with service centers

As a result, Syska now claims that it has witnessed a substantial drop in counterfeiting of products, and get city-wise information of counterfeit products to track and take corrective measures against such malpractices in the market. Thousands of users have been registering themselves with Syska every month now, marking a surge in consumer participation in its digital warranty.

These tags have been extended to Syska products under the categories including Syska Wires, Mobile Accessories and Smart Home products.

For readers’ convenience, here are the tags used by Syska using which they can also check their own purchases-

The Pre-purchase tag is placed on the product packaging. Buyers scan it to authenticate product genuineness and get product information. This tag also helps in educating the buyers about the unique product features and advantages, as well as in building customer trust.

The Post-purchase tag is placed inside the product packaging. Buyers can scan this tag to register for the warranty and manage it digitally. Once users complete the warranty registration, they receive an email confirmation with the warranty information. The same code also helps the product owner to contact the customer support easily anytime in the future with a single scan of the tag.