Goodbye Samsung, LG; Apple plans its own display manufacturing

The secret project is code named T159.

Update: 2018-03-19 03:14 GMT
Brands are either tapping onto existing tools enabled by popular Social Media platforms such as the 360 videos on Facebook, Snapchat 3D world lenses; or creating their branded AR apps, or bringing consumers into their own world. (Representative Image)

Apple Inc is designing and producing its own device displays for the first time and has made a small numbers of the screens for testing, Bloomberg reported on Sunday.

The iPhone maker has been using a secret manufacturing facility near California and is making a major investment in the development of next-generation MicroLED screens, the report said.

Apple could not be immediately reached for comment.

MicroLED screens use different light-emitting compounds that make gadgets slimmer, brighter and less power-hungry in comparison with current OLED displays, the report said.

The secret project is code named T159 and is headed by Lynn Youngs, who oversees iPhone and Apple Watch screen technology, Bloomberg reported.

The company will aim to make the new technology available in its wearable computers first, according to the report.

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