Anti-racism and COVID non-profits will get Google ads worth USD 1 billion this year

San Francisco: Google on Thursday boosted to $1 billion the amount of free advertising it will give non-profits this year, taking special interest in groups combatting racism and damage done by the coronavirus pandemic.

The internet titan increased its free advertising initiative by $200 million, with the added funding intended for non-profits “tackling pressing issues like COVID-19 response and recovery—especially in hard-hit developing economies—and fighting racial injustice around the world,” Google Ad Grants head Michelle Hurtado said in a blog post.

Since 2003, Ad Grants has provided non-profits with up to $10,000 per month in free ads served up with internet search results, in an effort to help the groups attract donors, recruit volunteers, and promote their missions, according to Hurtado.

Netflix chief Reed Hastings and his philanthropist wife Patty Quillin this week gave $120 million to two historically black US colleges to fund full scholarships for students.

The gift to Spelman College and Morehouse College—both in Atlanta—and the United Negro College Fund was touted as the largest-ever contribution by an individual in support of such scholarships.

Quillin and Hastings said they hoped the scholarships help “reverse generations of inequity in our country.”

Apple recently launched a $100 million initiative to combat systemic racism, and Google has committed $275 million to help black artists on YouTube, fund African-American small businesses and other projects.