Apple iPhone loyalty at its lowest since 2011, reveals study

Rigid Apple fans are apparently moving to Samsung and other phone brands that run on the Android Operating System. In a survey, it was revealed that compared to the previous year, fewer iPhone users had upgraded their devices to the newer edition.

The rate of iPhone users retaining their brands has dropped by 15.2 per cent compared to March 2018, reveals CNET through the phone-swap service named BankMyCell.

Of all the brands people have landed on after taking off from Apple, Samsung seems to have benefitted the most. The report states that only 7.7 per cent of Samsung Galaxy S9 users switched to Apple devices, compared to the 26 per cent of people who switched from an iPhone to an android device.

Cross referencing of the data with other services that offer similar phone trading options, BankMyCell derived that iPhone loyalty had reached its lowest score since 2011 at 73 per cent, compared to 2017, when the loyalty was at its highest at 92 per cent.

However it is also noteworthy that the data provided by BankMyCell is based off only a small user base of 38,000 people. The reports, hence, can’t speak for the global sales of the brand and do not give us any conclusive data of iPhone’s diminishing brand-loyalty.

Apple CEO Tim Cook had announced months ago in January 2019 that the company’s sales were going to drop by USD 9 Billion, hitting most heavily in Asian countries China and India, where iPhone sales were 42 per cent lower in the first quarter of 2019 compared to the first quarter of 2018.